Social Media has become a phenomenon to rival the introduction of electricity itself. One could argue that people and social media are evolving together. The ways that we prefer to interact with each other, on average, seem to be changing as social media changes…

Sooooo here are some of the people Eelan Media has noted as defining and re-defining success using social media most effectively to advance their interests and to effect change/growth in our communities.

1.Barack Obama – President of USA

Eelan Media: “No surprises here really. Barack Obama, 44th President of America, perhaps the most globally respected president ever, tops the list. The initial Obama presidential campaign broke ground in terms of how social media could be used to harness popular support. He has continued to use social media to keep the world informed and his policies front of mind.”

2.Beyonce Knowles – Singer

Eelan Media: “Beyonce’s mastery of social media was demonstrated by the global success of her last album release. Shunning traditional media channel she announced the release of her Album to her 8 million Instagram followers and sold over 1 million copies in just over a week.”

3.Dwayne “The Rock” Johnson – Actor – Professional Wrestler

Eelan Media: “According to the woman who introduced The Rock to social media, Dwayne has a hands on approach to social media that is unmatched by any other celebrity. He works at it daily and nobody speaks on his behalf. His engagement with his fans has paid off not just in terms of numbers of followers but also having the highest retweet rate of any celebrity (11%)”

4.Oprah Winfrey – Broadcaster, TV Chat Host,

Eelan Media: “Oprah is a master at relationships and so we’d expect nothing less than for her brand to be a master at integrating social media into her broadcasting and making it a resounding success.”

5.Will.i.am – Singer, Songwriter, Music Producer, Coach on The Voice UK

Eelan Media: “Another celebrity who takes pride in being responsible for their social media. Will.i.am can is regularly seen tweeting on live Tv from his Voice UK judge’s chair.”

See the list from Eelan Media